CRM
CRM is a complex software application closely connected with newspaper subscription software (EuroKompaKt) on both functional and database level. It performs marketing events planning, management, implementation and evaluation functions.
- target groups generation (from list of subjects, orders, national holiday calendar, …)
- simple or complex actions planning including all successive steps
- serial letters generation
- mass emailing
- mass messaging
- automatic promotion order generation
- telemarketing support